Netflix is forming its own in-house game studio, as it seeks to rely less on third-party developers.
The new studio will be based in Helsinki and led by Marko Lastikka as director, formerly of Zynga and EA.
The studio will create “world class” original games without ads or in-app purchases, reports Engadget.
In the past, Netflix has bought existing studios. This will be the first it will build from scratch.
Previously-purchased developers include The Walking Dead mobile developer Next Games (bought back in March) and Oxenfree creator Night School Studio.
However, games won’t be released from this new studio for some time yet.
“This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world,” said Amir Rahimi, VP of Game Studios, in a press release.